According to the Wall Street Journal Spotify is planning on releasing a free on demand service for mobile users.
With it users can listen on demand for music they want but also they will be a target for ads.
Spotify already have a free radio for mobile users that works like Pandora and iTunes Radio so it’s unclear yet what’s the company is going to do about it and what changes it could make.
These news comes 1 day after Beats Music started advertising for it’s own music streaming service.
The competition is clearly started to get intense in the streaming service industry between Spotify, Beats Music, and Google Music, and also the soon to be available in the US Deezer.
All of them trying to lure people with their own unique features.