Netflix Introduce Netflix Sans Typeface

Netflix introduced its own typeface called Netflix Sans which is designed by their own design team and in partnership with type foundry Dalton Maag. Netflix Sans replaced Gotham typeface, the same typeface CNN replaced on April 21, 2016, with CNN Sans.

The goal behind Netflix Sans is to save money, according to an interview with Netflix brand design lead Noah Nathan with It’s Nice That.

“With the global nature of Netflix’s business, font licensing can get quite expensive,” Noah says. “Developing this typeface [also] created an ownable and unique element for the brand’s aesthetic.”

You can read more about CNN Sans here.

Here are few examples of Netflix Sans: